The History of Allure Batik

Driven by our passion for batik we started Allure on 2005. Allure is inspired by the appeal of  Batik itself : we find batik alluring and we long to share it with the world through our works. We want to dress up every woman with elegance of our Batik.

The soul of Allure's work is modern with thick east accentuation in terms of color, pattern and texture. We explore, develop, and rejuvenate classic batik into modern batik, a new batik, that we can call our own to cater for modern woman's fashion needs without overlooking the details that define Batik.

Vision

To be recognized nationally and internationally as the batik, icon that successfully brings forth the best of Indonesia's contemporary batik.

Mission

To provide a unique contemporary Indonesian batik to the world with the highest quality, best design, competitive price, and great care on the preservation of Indonesia's batik culture.