

Driven by our passion for batik we started Allure on 2005. Allure is inspired by the appeal of Batik itself : we find batik alluring and we long to share it with the world through our works. We want to dress up every woman with elegance of our Batik.



Allure Batik with 11 other companies won the Anugerah Product Asli Indonesia (APAI Award) in 2009. The plan, gift recipients will be facilitated following the ASEAN Business Advisory Council (ABAC) Award 2009.
Prestigious awards in the world of business and commerce is a form of recognition of product excellence in the middle of Indonesia invasion of foreign product that had flooded the Indonesian market. Allure Batik and was selected as Domestic Product category apparel industry premium quality and can compete with quality products from abroad in domestic and foreign markets.
APAI Award 2009 was given on Tuesday night (December 15, 2009) at Hotel Mulia, Jakarta by State Minister Mustafa Abubakar SOEs. APAI Award This is the fourth organized by the Daily Business Economics Indonesia since 2006. The event was also attended by minister Muhaimin Iskandar.
Allure Batik, Leader of Fashion Industry in Indonesia
This is a pride is and interesting challenge for Allure Batik receives APAI award in 2009.
"This is a recognition that Allure Batik, beginning with ideological vision to introduce batik to the community, but in the course of time we were able to show that Allure Batik is a premium quality product. Allure Batik can be qualified commodities which are indigenous so that Indonesia can produst promote national industries and increase the pride of the nation" said Ade Kartika from Allure Batik.
This is in accordance with the Indonesian government's desire to Indonesia is not only a foreign product markets. "Indonesia should be able to seize the market itself and seized all foreign markets. I know exactly, Indonesia product has a high quality to compete with foreign products. APAI Award and in fact this is the proof ", said Minister of State Enterprises in his speech at the award giving ceremony Genuine Products Indonesia (APAI Award) in 2009.
For the record, the company who participated in this event is a producer of goods or services that are selected through an open registration and are selected by independent judges.
APAI Jury Award The 2009 Give The High And Hard Test
The jury in the event that the fourth time APAI is the Chairman of the National Standardization Agency, Bambang Setiadi, Intellectual Property Observer Insan Budi Maulana, as well as Marketing Director of PT Astra Honda Motor Julius Aslan. The jury this time to determine material requirements and test high enough given the competition in real markets is also hard enough.
The 2009 recipient of APAI divided into 12 categories are:
1. Hotel: Hotel Santika product and services from PT Grahawita Santika
2. Recreational Facilities: Taman Impian Jaya Ancol (PT Pembangunan Jaya Ancol Tbk)
3. Supporting automotive industry: PT Gajah Tunggal Tbk
4. Batik apparel industry: Allure (Allure Batik)
5. Apparel industry nonbatik: Hammer (PT Color Mardhika)
6. Food / drink: Slimming Tea (PT Mustika Ratu Tbk)
7. Software industry: Rhapsody (PT Realta Chakradarna)
8. Production Facility organic farming: Urea Fertilizer (Puuuk PT Kaltim)
9. Non-organic agricultural ingredients: Fertilizer Petroganik (Pt Petrokimia Gresik)
10. Housing industry building materials: Essenza (PT Intikeramik Alamasri Industri Tbk)
11. Industrial facilities housing construction: Spider construction (PT Katayama Suryabumi)
12. Food / drinks: Nuts Garuda (PT GAuda Food Putra Putri Jaya) .**
